Christen McFerrin

ERPA Director of Marketing

Christen leads ERPA’s marketing team. She has over 10 years of experience in B2B marketing and has been a part of the Workday ecosystem since 2019. Christen began her marketing career in the field, focusing on event management, and shifted her focus to digital marketing, spanning demand generation to social media. She is passionate about data-driven marketing decisions and comprehensive campaigns and enjoys learning new marketing technologies. Christen received her Bachelors of Arts in International Relations from Wellesley College and her Masters of Business Administration from the University of Houston.

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